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LED Display Screens Illuminate the 2024 Beijing Auto Show

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The 2024 (18th) Beijing International Automobile Exhibition was successfully concluded at the China International Exhibition Center in Shunyi recently. This auto show attracted the world’s top auto brands, industry gurus and hundreds of thousands of enthusiasts with its luxurious lineup and innovative display methods.

In this annual event, in addition to brand-new automobile products and cutting-edge technologies, the carefully arranged LED display screens on the various exhibition platforms also became the visual focus that could not be ignored. These vibrant and high-performance LED screens for auto show not only added a modern flair to the show but also delivered an unforgettable visual experience for attendees.

Beijing Auto Show’s Grand Return

The Beijing Auto Show has always been famous for its grand scale and rich exhibits, but due to the impact of the epidemic, the show was forced to stop in 2022. Now, four years later, the show is back, and particularly noteworthy. With 892,000 visitors, became one of the most popular events in Beijing.

Centered around the theme “New Era, New Cars”, the event attracted renowned automotive brands from around the world, showcasing their latest products and high-tech innovations, particularly in the rapidly growing electric vehicle sector.

Auto show is not only a stage for automobile products, but also an important platform for displaying automobile technology, design concept and brand image. The wide application of LED display screens for auto show further elevated the booths, making them more engaging and visually appealing.

LED Display Screens: The Highlight of Booth Design

As the automotive industry rapidly advances towards intelligence, electrification and sustainability, the concept of booth design is also evolving. In order to stand out in the highly competitive auto shows, many auto brands no longer rely solely on traditional display methods, but actively introduce advanced LED display technology as a way to enhance the visual impact and sense of science and technology of their booths.

LED display screen, with its advantages of high brightness, high contrast, low energy consumption and long lifespan, gives the space sensory experience that is unimaginable previously. It has quickly become the new favorite of booth design for car brands to create dynamic and immersive experiences.

Xiaomi

At the Beijing Auto Show, many automotive brands transformed their static booths into visual feasts full of dynamic effects by flexibly utilizing LED displays. For example, the Xiaomi’s Automobile booth used a huge small pitch LED display screen as the background to show the nine color options of its latest model SU7. This not only allowed each car to show its unique charm under different light and shadow effects, but also enhanced the visual appeal of the booth through the alternating color changes, satisfying the audience’s pursuit of personalization and fashion sense.

BYD

BYD’s booth featured a curved LED display screen that presented stunning natural scenes such as icy skies, snowy lands, and distant mountains and deserts, complementing its latest models and demonstrating the brand’s hardcore temperament and fearlessness to take on challenges.

Porsche

Porsche, on the other hand, combined LED screens with traditional Chinese cultural elements to create a futuristic scene of the “Cyber Jungle” at its booth, attracting a large number of visitors. Art installations such as willow trees, lotus flowers and dragon claw sculptures on the Porsche booth, together with the dynamic display of the LED display screen, reflected Porsche’s technological foresight and cultural respect.

Nissan

The design of the Nissan’s booth was also unique, with three hanging naked-eye 3D LED screens combined with two vertical large LED displays, presenting the audience with vivid and interesting visual effects. These LED screens not only added a sense of technology to the booth, but also displayed Nissan’s latest concept models through digital interactive content, injecting new vitality into brand promotion.

Volkswagen

Volkswagen’s booth was another example of the application of LED display technology. There were more than 20 LED screens of different sizes and shapes in the booth, which switched the display contents in real time in a connected and echoing way, showing the various styles of lifestyle and design in an all-round way. Especially worth mentioning is the Skybridge at the Volkswagen booth, which uses ultra-transparent LED foil technology to realize a seamless connection between the virtual and the real, providing visitors with a unique immersive digital experience. The booth right in the center was dominated by a spacious and eye-catching LED screen, which showcased a wide range of cutting-edge high technologies used in Volkswagen’s new Touareg L Pro and the new-generation Maiden series. The sleek models and blue exterior blend in with the booth and background to create a harmonious colorful atmosphere.

Zeekr

Zeekr’s booth continued its “Zeekr Art Gallery” theme, designed in collaboration with the Central Academy of Fine Arts. Creative paintings, original sculptures, digital art, interactive technology, plant installations and other forms are incorporated into the booth. A massive LED corner screen transformed the driving footage of the 001 FR into an artistic visual feast, while interactive installations allowed visitors to engage with the brand on a deeper level. Visitors could manipulate the miniature car model on the small screen of the interactive table, while the large LED screen in the experience area would project the linkage effect in real time. This innovative display of displaying the new car through real-time interaction made Zeekr’s booth one of the show’s highlights.

Smart

The Smart’s booth also demonstrated the infinite possibilities of LED display screens. Through a series of sharp-edged LED strips, Smart successfully created a dynamic and futuristic exhibition space, symbolizing the brand’s new journey into the luxury mid-sized pure electric SUV market. The flexibility and plasticity of LED screens enabled the booth design to break through the traditional space limitations, presenting a new thinking about the future of urban mobility and providing more possibilities for brand image building.

Yangwang

The Yangwang brand cleverly utilized the suspended LED screens to make the booth visually more spacious. By allowing visitors to walk freely beneath the screen, they managed to create an interactive and spacious environment, showcasing their innovative vehicle designs in an open and engaging way.

KIA

The KIA’s stand featured sliding LED screens that expanded the display area and created an open, flexible space. The second-floor with its multifunctional rooms and LED screen partitions, made the most of the limited space while maintaining a sophisticated atmosphere.

RIGARD LED Screens – The Ideal Choice for Auto Show Booths

With the continuous progress of LED display technology, its application in auto shows is becoming more and more widespread. However, there are not many LED display screens that can really meet the needs of high-end brand exhibition booths. RIGARD LED display screen has become the preferred solution for many brands due to its excellent display performance, flexible customized design and excellent stability.

With high brightness, high contrast ratio, wide color expression and low energy consumption, RIGARD LED display perfectly fits the needs of such large-scale events as auto shows. Whether it is a high-definition screen used to display vehicle details or an oversized screen used to create a brand atmosphere, RIGARD LED display screens provide an excellent visual experience and help you stand out in a competitive market.

In addition, RIGARD LED display also supports a variety of customized event solutions, whether it is curved, folded corners or naked-eye 3D effect, all can be easily realized, providing more creative space for booth designers. Their easy installation and maintenance characteristics also make RIGARD LED displays become an indispensable display tool in major exhibitions and events.

Conclusion

The Beijing Auto Show highlighted the automotive industry’s future trends through its spectacular exhibits and innovative booth designs. In this fusion of technology and visual splendor, LED display screens played a crucial role. By integrating LED displays into their booths, brands effectively communicated their core values and innovative spirit, offering visitors a memorable visual experience.

As materials and technology continue to evolve, LED display screens will play an even more significant role in exhibition and display settings. With their superior performance and versatile applications, RIGARD LED display screens will continue to help brands shine on the global stage, leading the future trends in exhibition design. Whether for major auto shows, brand launches, or other commercial events, RIGARD LED displays are the ultimate choice for creating stunning visual experiences.

How to Find the Right LED Screens for Launch Events?

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In the past, LED display to outdoor advertising and stage performances as the main application scenarios, and based on data and technology media innovation for the audience to bring a very impactful user experience. Nowadays, with the innovation of more application scene mode, the use of LED display screens is no longer limited to the traditional mode, but with an innovative viewing trend to enter the marketing field – product launch events.

When planning a product launch, visual effects play a critical role in highlighting the features of new products and leaving a lasting impression. The use of LED screens for product launches, whether it is to display promotional videos, real-time information or eye-catching graphic icons, can enhance the presentation and engage the audience.

This article aims to help you make an informed decision when choosing a creative LED display for your launch event by highlighting the advantages and key features of LED screens for launch events.

Benefits of LED Screens for Launch Events

Whether in the smartphone sector, automotive industry, or gaming field, brand launch events serve as benchmarks for industry trends, drawing the attention of countless fans and businesses within the sector. To generate more buzz around a brand and its products, LED displays stand out as the ideal medium for brand marketing, offering irreplaceable value at these events alongside the product’s core selling points.

There’s no doubt that LED display screens, especially small-pitch LED displays, provide exceptional visual quality, showcasing the product’s key features and brand identity with clarity. Furthermore, by integrating various shaped screens and incorporating naked-eye 3D and AR technologies, LED displays can create stunning stage effects and interactive experiences, transforming product launches from mundane presentations into engaging showcases.

Notably, LED screens are also energy-efficient and environmentally friendly, allowing organizers to achieve unique and innovative stage designs at a lower cost while boosting brand visibility and significantly increasing product sales.

What to Look for in LED Screens for Launch Events?

Since using an LED display screen can significantly enhance brand and product marketing, what should you keep in mind when choosing the right screen for your event? Here are the key points to understand:

1. Pixel Pitch and Resolution

Pixel pitch refers to the distance between the centers of two adjacent pixels on the screen. A smaller pixel pitch leads to a higher resolution and better image quality. Additionally, the clarity of the image is closely related to the distance from which the audience views the screen, making it vital for product launches, where visual clarity is crucial.

Opting for a small pixel pitch LED display is wise, especially since brand launches typically occur indoors with the audience sitting relatively close to the screen. This ensures that viewers can enjoy high-resolution, flawless images regardless of their position or angle.

2. Color Accuracy and Calibration

Accurate color representation is essential for authentically showcasing your products and brand information. Therefore, you need to consider choosing an LED screen for launch event that offers excellent color accuracy and calibration features to bring your product images and videos to life. Furthermore, to highlight the uniqueness of the stage design, brand launch events usually feature a main screen alongside other secondary displays. As such, it’s important to find an LED screen with advanced color calibration capabilities to ensure consistency across different displays.

3. Brightness and Contrast

High brightness levels are essential for outdoor activities or well-lit indoor venues. Contrast measures the difference between the darkest and brightest parts of an LED screen, enhancing the depth and richness of the visual experience. Ensure that the LED screen you choose for your brand launch provides both high brightness and excellent contrast.

4. Refresh Rate

The refresh rate of an LED display screen affects the smoothness of motion in videos and animations. A higher refresh rate results in a smoother visual experience, which is particularly important for dynamic presentations and video content. For optimal performance, opt for an LED screen for launch event with a refresh rate of at least 3840Hz.

5. Screen Size

Matching the screen size to the event space and audience size is crucial. A LED screen that is too small may make it difficult for everyone to see, while one that is too large may take up too much space. When selecting an LED screen size, consider the viewing distance and the venue’s dimensions to ensure maximum impact.

6. Viewing Angle

A wide viewing angle ensures that product details are clearly visible from various locations in the venue without color distortion or loss of brightness. This feature is especially important for large audiences spread over a broad area. To leave a lasting impression of your product and brand, look for an LED display screen for launch event with a viewing angle of 140 degrees or greater for the best audience experience.

7. Connectivity Options

Compatibility with various devices and presentation tools is essential for seamless integration into the event setup. Today’s brand launches extend beyond merely showcasing product highlights and often incorporate advanced 5G and AR technology to enhance user interactivity. Ensure that the LED screen for product launch you select supports a range of input options, including HDMI, DVI, and VGA, to accommodate different media sources.

Applications of LED Screens for Launch Events

1. Multi-Screen Coordination

At the product launch of Snow God Zero, the configuration included two LED screens on each side, with a total of five LED screens in the center. This combination of multiple screens offers great flexibility in presentation, creating a visually captivating and interactive experience.

During the Meizu ∞ Lynk & Co Eco-launch, a combination of large LED screens and strip screens was used to effectively showcase the crossover collaboration between a smartphone brand and an automotive brand.

2. Cube LED Screens

Cube LED screens are also known as cube displays or six-sided LED displays. Each display side of an LED cube screen can seamlessly connect, breaking away from the monotony of traditional flat displays and attracting users with their unique shape.

In 2023, the Samsung Galaxy S23 series launch in China featured an impressive visual effect through an opening LED screen and a liftable cube LED screen.

3. Curved LED Screens

Curved LED screens are one of the most frequently seen display types at brand launches, characterized by their curved and arched shapes. The ultra-wide display design of curved LED screens gives a sense of depth and continuity, showcasing the brand’s inclusivity and vitality while presenting limitless possibilities. The use of impactful visuals and grand display styles creates a stunning and immersive experience for participants.

4. Multi-Sided Screens  

Multi-sided screens are composed of multiple sets of displays, ranging from a few to hundreds. This design can provide brands with a variety of visual changes and present product highlights from multiple dimensions.

In May 2024, OPPO held the product launch of its Reno12 in an esports center in Hangzhou, which featured a multi-sided screen design. The focal point of the venue was a liftable screen made up of four large and four small LED screens, covering a total area of 240 square meters. The screens could reach heights of up to 22 meters from the ground to accommodate viewers from various seating positions.

5. Naked Eye 3D Screens

Online product launches, especially for cars and smartphones, often utilize naked eye 3D screens. Naked eye 3D screens offer a level of depth and lighting detail that is difficult to achieve on a traditional stage, enhancing the overall visual elements with effective transition effects, thereby amplifying the technological tension of the launch.

By fully utilizing floor LED screens along with augmented reality effects that blend reality and virtuality, and implementing dynamic data lines that break the fourth wall, experiences can become more immersive and engaging. It offers viewers a delightful watching experience paired with vivid high-frame performance explanations.

Tips for Finding the Best LED Screen Supplier

Choosing the right supplier is just as important as selecting the appropriate screen. Here are some tips to help you find a reliable LED screen provider:

1. Research Reputable Suppliers  

Start by researching well-known suppliers that specialize in providing LED displays for events. Look for companies with a strong track record and good industry reputation. Check their websites, review their product portfolios, and gather information about their products and services.

2. Evaluate Supplier Products  

Compare the product ranges, customization options, and after-sales support offered by different LED screen suppliers. Ensure they provide the specific features and configurations your event requires. Customization options—such as screen size, shape, and installation solutions—are crucial for meeting your unique needs.

3. Read Reviews and Recommendations  

Customer feedback is vital when assessing potential LED screen suppliers. Read reviews and recommendations from previous clients to gauge their satisfaction with the products and services. Look for consistent positive feedback regarding product quality, customer service, and reliability.

4. Request Quotes and Proposals  

Request detailed quotes and proposals from multiple LED screen suppliers to compare pricing and products. Comprehensive proposals should include information about screen specifications, installation services, maintenance support, and warranty terms. Use these proposals to make informed decisions based on value and quality.

RIGARD LED, an example in this regard, is a leading manufacturer of reliable LED screens for events. Our small pixel pitch LED display technology is at the forefront of the industry, having broken technical barriers to provide high brightness and contrast in LED screens with a pixel pitch of less than 1mm for your brand events.

In addition, with a wealth of LED display solutions across various industries, RIGARD LED offers LED screens for launch events with advanced color calibration features and refresh rates of up to 3840Hz, ensuring high-quality performance and durability. RIGARD LED is committed to creating visually stunning stage designs for your launch events, enhancing the impact of your brand and products on the audience.

Conclusion

Choosing the right LED display for your event is crucial for creating a visually impactful and engaging experience. Consider factors like pixel pitch, color accuracy, brightness, and screen size to ensure the best option for your needs. Additionally, take the time to find reputable suppliers who can provide high-quality products and reliable support.

Investing in high-quality LED screens will lead to a successful product launch and leave a lasting impression on your audience, ensuring a worthwhile return. Contact RIGARD LED now to explore our range of LED display screens and find the perfect solution for your next event.