The use of outdoor advertising LED screens for promotion and branding is not something new and unique anymore. It has proven to have an immediate and long-lasting influence on enhancing the brand impact and product insight over the past decade or so. But recently, the display technology industry has been brought to a boil again by some innovative ideas to present stunning naked-eye 3D visual effects on outdoor LED screens. The 3D LED display brings viewers a visual effect that is more impactful and aesthetically pleasing than the static images presented by any traditional LEDs, making it the next focal point of display technology.
What is 3D LED Screen?
We generally wear special 3D glasses to achieve true 3D visual effects when we go to the cinema for a 3D film. In contrast, a 3D LED screen is a LED display that allows viewers to enjoy real three-dimensional images with bare eyes. It is installed outdoors, like traditional LED displays, usually on building facades, to attract potential customers passing by to stop and watch 3D brand stories or product details so as to leave a deep impression.
Recently, an increasing number of brands are foreseeing the unexpected branding effects of 3D outdoor advertising LED display screens as a novel approach. For example, on the landmark Piccadilly light screen in central London, Swiss watchmaker IWC Schaffhausen showcased details of 3D watches on a 3D LED screen; in Chengdu, China, a giant spaceship broke through a 3D LED screen, and actress Rosamund Pike filmed 3D content to promote the Wheel of Time in Paris, New York, Madrid and Tokyo. All of them created widespread interest and discussion on social media. The buzz about 3D LED screens has consumers witnessing innovative breakthroughs in display technology and a refreshing visual impact that is not only the future of advertising displays but also a breakthrough innovation in the modern combination of public art and display technology.
How Does 3D LED Screen Work?
Without the aid of 3D glasses, how is this immersive naked-eye 3D visual display created? 3D LED screen is actually a combination of 3D digital display technology and traditional flexible LED screen to produce 3D images. People can enjoy the naked-eye 3D image or video is because the 3D LED display shows a different depth of the images so that the human eye has the visual illusion of perceiving the displayed 2D image as a 3D image.
We are born with 3D spatial sense. When our eyes see an object, two different tiny pictures appear due to the small distance between the two eyeballs, which enables the brain to calculate the spatial coordinates between the objects, thus presenting a three-dimensional effect. The 3D display technology of eyeglasses also adopts the same principle by separating images and sending them to the left and right eyes of the viewer respectively to achieve the 3D effect.
The 3D LED screen takes a flexible LED screen that can be bent to a certain arc or 90 degrees as the hardware to present two images taken from different angles that have been combined in one lens. When we view these images with our left and right eyes, parallax occurs, resulting in creating the depth observed in 3D technology.
Rather than creating a 3D effect with a distinct structure, 3D LED display utilizes digital technology and naked-eye imaging to achieve a three-dimensional effect on the billboard display, which is its biggest difference from 2D display screens. With the increasing consumer expectations for 3D LED screen and the advertising effect it brings to brands, 3D LED screen is increasingly favored by viewers and brands.
Advantages of 3D LED Screen over Traditional Outdoor LED Screen
Consumers and brands are giving 3D displays more focus as 3D LED displays are more commercially viable in the future than traditional outdoor advertising screens. 3D outdoor advertising display screens present a more realistic and convincing 3D image than 2D ones because of the larger area, greater pixel density, and the absence of physical elements with edges that make the image look unrealistic. Therefore, with 3D LED screens, your brand images and product displays will become lifelike. Moreover, 3D images leave viewers a novel visual experience that cannot be found in 2D images, which stimulates customers to spend more time exploring your brand and products. 3D technology adds depth to your content and makes your advertising more impactful. It not only promotes the brand to the public but also increases customer retention rate and creates more possibilities of business value for your brand.
Technical Requirements for 3D LED Screen
Compared with traditional LED screens, 3D LED screen has high requirements for both software and hardware configuration in order to present the best naked-eye 3-dimensional display effect.
In terms of hardware, conventional flat LED display is hard to present 3D effects because the rendered images cannot be made to enter the human left and right eyes through the optical structure to produce parallax. Therefore, the 3D LED display requires a flexible LED display that can be installed with a 90° right-angle or circular arc. In addition, naked-eye 3D display technology pays more attention to the details of the image. In order to achieve a better display effect, the display hardware needs to achieve better contrast and HDR high dynamic range, so the outdoor LED screen used for 3D display technology should have high brightness and high refresh rate.
In terms of software, 3D outdoor advertising LED display screen should support HD and high color depth video encoding and be able to adapt to multiple video import and playback software.
RIGARD outdoor advertising LED screen is one of the perfect solutions applicable to 3D display technology. As a professional LED display manufacturer, RIGARD provides high-quality outdoor LED displays and key technical support for the naked-eye 3D display. High brightness and high resolution are the main features of RIGARD’s outdoor LED display board, and thanks to the industry-leading narrow pixel pitch technology, they can present clearer and more natural images, bringing the audience an immersive feeling. RIGARD LED also meets the requirements of 3D display technology for flexibility of the display screen, allowing for 90-degree bending to maximize the best effects of aesthetics and technology integration. Furthermore, RIGARD outdoor LED display can be remotely controlled through 4G, and WIFI connection and 3D images and video can be saved in the cloud, which is available to make timely adjustments to unexpected situations and greatly reduce operating costs.
The 3D LED display breaks through the traditional two-dimensional display technology to capture the audience’s attention by providing a novel visual experience. It is the future direction of outdoor advertising display and one of the best solutions for you to achieve brand promotion and advertising display.