LED Display Screens Illuminate the 2024 Beijing Auto Show

The 2024 (18th) Beijing International Automobile Exhibition was successfully concluded at the China International Exhibition Center in Shunyi recently. This auto show attracted the world’s top auto brands, industry gurus and hundreds of thousands of enthusiasts with its luxurious lineup and innovative display methods.

In this annual event, in addition to brand-new automobile products and cutting-edge technologies, the carefully arranged LED display screens on the various exhibition platforms also became the visual focus that could not be ignored. These vibrant and high-performance LED screens for auto show not only added a modern flair to the show but also delivered an unforgettable visual experience for attendees.

Beijing Auto Show’s Grand Return

The Beijing Auto Show has always been famous for its grand scale and rich exhibits, but due to the impact of the epidemic, the show was forced to stop in 2022. Now, four years later, the show is back, and particularly noteworthy. With 892,000 visitors, became one of the most popular events in Beijing.

Centered around the theme “New Era, New Cars”, the event attracted renowned automotive brands from around the world, showcasing their latest products and high-tech innovations, particularly in the rapidly growing electric vehicle sector.

Auto show is not only a stage for automobile products, but also an important platform for displaying automobile technology, design concept and brand image. The wide application of LED display screens for auto show further elevated the booths, making them more engaging and visually appealing.

LED Display Screens: The Highlight of Booth Design

As the automotive industry rapidly advances towards intelligence, electrification and sustainability, the concept of booth design is also evolving. In order to stand out in the highly competitive auto shows, many auto brands no longer rely solely on traditional display methods, but actively introduce advanced LED display technology as a way to enhance the visual impact and sense of science and technology of their booths.

LED display screen, with its advantages of high brightness, high contrast, low energy consumption and long lifespan, gives the space sensory experience that is unimaginable previously. It has quickly become the new favorite of booth design for car brands to create dynamic and immersive experiences.

Xiaomi

At the Beijing Auto Show, many automotive brands transformed their static booths into visual feasts full of dynamic effects by flexibly utilizing LED displays. For example, the Xiaomi’s Automobile booth used a huge small pitch LED display screen as the background to show the nine color options of its latest model SU7. This not only allowed each car to show its unique charm under different light and shadow effects, but also enhanced the visual appeal of the booth through the alternating color changes, satisfying the audience’s pursuit of personalization and fashion sense.

BYD

BYD’s booth featured a curved LED display screen that presented stunning natural scenes such as icy skies, snowy lands, and distant mountains and deserts, complementing its latest models and demonstrating the brand’s hardcore temperament and fearlessness to take on challenges.

Porsche

Porsche, on the other hand, combined LED screens with traditional Chinese cultural elements to create a futuristic scene of the “Cyber Jungle” at its booth, attracting a large number of visitors. Art installations such as willow trees, lotus flowers and dragon claw sculptures on the Porsche booth, together with the dynamic display of the LED display screen, reflected Porsche’s technological foresight and cultural respect.

Nissan

The design of the Nissan’s booth was also unique, with three hanging naked-eye 3D LED screens combined with two vertical large LED displays, presenting the audience with vivid and interesting visual effects. These LED screens not only added a sense of technology to the booth, but also displayed Nissan’s latest concept models through digital interactive content, injecting new vitality into brand promotion.

Volkswagen

Volkswagen’s booth was another example of the application of LED display technology. There were more than 20 LED screens of different sizes and shapes in the booth, which switched the display contents in real time in a connected and echoing way, showing the various styles of lifestyle and design in an all-round way. Especially worth mentioning is the Skybridge at the Volkswagen booth, which uses ultra-transparent LED foil technology to realize a seamless connection between the virtual and the real, providing visitors with a unique immersive digital experience. The booth right in the center was dominated by a spacious and eye-catching LED screen, which showcased a wide range of cutting-edge high technologies used in Volkswagen’s new Touareg L Pro and the new-generation Maiden series. The sleek models and blue exterior blend in with the booth and background to create a harmonious colorful atmosphere.

Zeekr

Zeekr’s booth continued its “Zeekr Art Gallery” theme, designed in collaboration with the Central Academy of Fine Arts. Creative paintings, original sculptures, digital art, interactive technology, plant installations and other forms are incorporated into the booth. A massive LED corner screen transformed the driving footage of the 001 FR into an artistic visual feast, while interactive installations allowed visitors to engage with the brand on a deeper level. Visitors could manipulate the miniature car model on the small screen of the interactive table, while the large LED screen in the experience area would project the linkage effect in real time. This innovative display of displaying the new car through real-time interaction made Zeekr’s booth one of the show’s highlights.

Smart

The Smart’s booth also demonstrated the infinite possibilities of LED display screens. Through a series of sharp-edged LED strips, Smart successfully created a dynamic and futuristic exhibition space, symbolizing the brand’s new journey into the luxury mid-sized pure electric SUV market. The flexibility and plasticity of LED screens enabled the booth design to break through the traditional space limitations, presenting a new thinking about the future of urban mobility and providing more possibilities for brand image building.

Yangwang

The Yangwang brand cleverly utilized the suspended LED screens to make the booth visually more spacious. By allowing visitors to walk freely beneath the screen, they managed to create an interactive and spacious environment, showcasing their innovative vehicle designs in an open and engaging way.

KIA

The KIA’s stand featured sliding LED screens that expanded the display area and created an open, flexible space. The second-floor with its multifunctional rooms and LED screen partitions, made the most of the limited space while maintaining a sophisticated atmosphere.

RIGARD LED Screens – The Ideal Choice for Auto Show Booths

With the continuous progress of LED display technology, its application in auto shows is becoming more and more widespread. However, there are not many LED display screens that can really meet the needs of high-end brand exhibition booths. RIGARD LED display screen has become the preferred solution for many brands due to its excellent display performance, flexible customized design and excellent stability.

With high brightness, high contrast ratio, wide color expression and low energy consumption, RIGARD LED display perfectly fits the needs of such large-scale events as auto shows. Whether it is a high-definition screen used to display vehicle details or an oversized screen used to create a brand atmosphere, RIGARD LED display screens provide an excellent visual experience and help you stand out in a competitive market.

In addition, RIGARD LED display also supports a variety of customized event solutions, whether it is curved, folded corners or naked-eye 3D effect, all can be easily realized, providing more creative space for booth designers. Their easy installation and maintenance characteristics also make RIGARD LED displays become an indispensable display tool in major exhibitions and events.

Conclusion

The Beijing Auto Show highlighted the automotive industry’s future trends through its spectacular exhibits and innovative booth designs. In this fusion of technology and visual splendor, LED display screens played a crucial role. By integrating LED displays into their booths, brands effectively communicated their core values and innovative spirit, offering visitors a memorable visual experience.

As materials and technology continue to evolve, LED display screens will play an even more significant role in exhibition and display settings. With their superior performance and versatile applications, RIGARD LED display screens will continue to help brands shine on the global stage, leading the future trends in exhibition design. Whether for major auto shows, brand launches, or other commercial events, RIGARD LED displays are the ultimate choice for creating stunning visual experiences.