P2.5 Outdoor Advertising LED Display campaign, using large billboards come in heavy traffic areas. Before starting a campaign, advertisers need to determine the right audience Billboard advertising is aimed at.
Table of contents P2.5 Outdoor Advertising LED Display
- The importance of identifying target customers
- The audience that Billboard advertising is aimed at
- Billboard advertising at the mall
- High-altitude billboards at highways
- Billboard advertising at intersections, intersections 4
- Billboards at the divider
- Billboards on the wall
The importance of identifying target customers
Determine the audience Billboard advertising is targeting
In the steps to implement a P2.5 Outdoor Advertising LED Display, determining the target audience is extremely important. Every brand and business when embarking on a Billboard advertising campaign needs to accurately determine the target customer that they are targeting, because many of them will directly spend money to buy products.
Determining the right audience that the ad is targeting will ensure the correct placement of Billboard advertising, while optimizing advertising costs while ensuring maximum effectiveness for the campaign.
2. The audience that P2.5 Outdoor Advertising LED Display is aimed at
Depending on the placement of the billboard, the target audience is also different. Businesses and brands need to identify each position corresponding to each customer to choose the most optimal advertising solutions. Besides, Billboard ads at shopping centers will almost always be aimed at areas with medium and high population.
- Billboard advertising at the mall
In commercial centers, the main recipients of advertising content may be young people, popular between the ages of 18 and 35. People in this age group have a high demand for entertainment and shopping. so, they are often present at the mall. These people can be students, students, office workers, business people, etc.
High-altitude P2.5 Outdoor Advertising LED Display at highways
The highway is also one of the locations often chosen to place Advertising LED Display. Here, vehicles pass a lot, especially cars, passenger cars, trucks. Many vehicles as well as customers move through the highway according to a fixed schedule. People exposed to billboards on highways can be drivers, traders, workers in industrial parks, etc., between the ages of 25 and 50.
Project implemented for ABIC – Agricultural Insurance Joint Stock Company on highways
Most of the expressways are in the inner-city areas, bordering areas between provinces and cities, the population density is not high, the educational level as well as the income of the people are at a good average level. In addition, tourists traveling to other provinces and cities or moving to the airport often have to go through highways. Therefore, at this location, it is appropriate to place billboards on insurance, banking, building materials or travel services and ticket offices.
P2.5 Outdoor Advertising LED Display at intersections, intersections 4
The junctions 3 and 4 are the places where the traffic concentrates with many passersby. Therefore, the target audience of Outdoor Advertising LED Display advertising campaigns located here is also very large and diverse, especially at intersections in big cities.
Customers that often appear here can be students, students, employees, intellectuals, business people, housewives, etc. Their income level and education level are also different. ranging from moderate to good. These customers may take interest in essential household items, food, beverage, etc. – products in the mid-range price range.
P2.5 Outdoor Advertising LED Display at the divider
Outdoor advertising billboards on medians are often we see on wide, beautiful and open roads or national highways. The customers who meet the Billboard here can be small businesses, workers, people who work far away, with a decent average income. This is suitable for advertisements about insurance services, banking, credit, building materials, etc.
- Billboards on the wall
P2.5 Outdoor Advertising LED Display wall-mounted billboards often appear on the walls of houses located near overpasses and highways so that passers-by can easily see them. Therefore, wall billboards are easy to place in both densely populated areas in the inner city and suburban areas.
The target audience for advertising is therefore also very diverse, popular between the ages of 20 and 50, working in many different professions, with moderate to good income. Billboards on the walls of houses can be for products such as courses, household appliances, refrigeration-electronics, etc.
How to reach audiences when they leave their homes?
Outdoor Advertising LED Display, also famous as out-of-home advertising, abbreviated as OOH advertising is a type of advertising that can reach audiences when they leave their homes. And often appear in public places and many people pass by such as: bus stations, airports, junctions, intersections,
With various types of advertising such as: Bus advertising, LED screen advertising, Pano advertising, market advertising, etc., outdoor advertising can appear in the eyes of the target audience anytime, anywhere.
Promotional message is printed on P2.5 Outdoor Advertising LED Display
P2.5 Outdoor Advertising LED Display is one of the forms of outdoor advertising, also famous as advertising panels. This is a form of advertising where the content of the promotional message prints on billboards come of canvas material on a metal frame.
Outdoor billboards are one of the types of advertising that many businesses choose to deploy and are very popular in Vietnam.
2. Main features of outdoor P2.5 Outdoor Advertising LED Display
2.1. Placement position
Outdoor advertising panels often appear within the inner city with many forms such as single-sided and double-sided panels, etc. And often come with solid concrete columns or walled in high-rise buildings. Billboard advertising can reach a variety of audiences with a large number and very high frequency.
2.2. Advertising Panel Size
The size of outdoor billboards is quite strict. Different sizes are suitable for different Pano advertising locations. For the inner-city area, the height must reach from 5.0m and the highest is 10m or more. Measured from the road surface to the bottom edge of the billboard.
2.3. The texture of a complete advertising billboard
For suburban areas, namely positions on national highways, district roads and provincial roads, the advertising area must be from 40 to 200m 2 and the height from the road surface to the bottom edge of the billboard must be from 8 to less than or equal to 15m.
Conclusion P2.5 Outdoor Advertising LED Display
In terms of structure, mainly P2.5 Outdoor Advertising LED Display comes to the wall by concrete columns. Materials for advertising Pano often common are Hiflex (tarpaulin material), iron, steel, aluminum, etc. Some ads also come with additional lights at night.