Posts

Will Cinema LED Screen Replace Projector into The Theaters?

in /by

The majority of current movies are projection-based, i.e., the projector projects the movie content on the curtain or screen. The curtain directly in front of the viewing area, as the internal hardware setting of the cinema, is the most important factor affecting the viewing experience of audiences. In order to provide audiences with high-definition picture quality and a rich viewing experience, the curtain has undergone an upgrade from the initial simple white cloth to an ordinary screen, giant screen, and even dome and ring screen, with a huge change in picture quality, screen size, and form.

However, as the market becomes more demanding in terms of movie experience and picture quality, projectors are gradually showing their downside. Even we have 4K projectors, they are only capable of achieving HD pictures in the center area of the screen but defocus around the edges. In addition, the projector has a low brightness value, which means that only in a completely dark environment can viewers see the movie. What is worse, the low brightness can easily cause discomfort such as dizziness and eye swelling from prolonged viewing. Furthermore, the immersive visual and sound experience is an important measurement factor for movie viewing, but the sound system of the projector is difficult to meet such high requirements, which urges theaters to purchase a separate stereo system. It undoubtedly increases the cost for theaters.

In fact, the inherent flaws of projection technology have never been solved. Even with the support of laser light source technology, it is difficult to meet the audience’s demanding requirements for ever-increasing picture quality, and the pressure of cost has prompted them to seek new breakthroughs. In this case, Samsung launched the world’s first Cinema LED Screen at CinemaCon Film Expo in March 2017, which heralded the birth of the cinema LED screen, whose advantages happen to cover the shortcomings of traditional movie projection methods. Since then, the launch of the cinema LED screen has been considered a new breakthrough for LED screens into the field of film projection technology.

Features of Cinema LED Screen over Projector’s

Cinema LED screen refers to a huge LED screen made of multiple LED modules stitched together combined with driver ICs and controllers to display perfect black levels, intense brightness, and brilliant colors, bringing audiences an unprecedented way to watch digital cinema. Cinema LED screen has surpassed the traditional screen in some aspects since its launch while overcoming its own problems in the process of entering cinema screening, boosting confidence for LED display suppliers.

• Higher Brightness.

Brightness is one of the biggest advantages of cinema LED displays over projectors. Thanks to self-illuminating LED beads and a peak brightness of 500 nits, the cinema LED screen does not need to be used in a dark environment. Combined with the active light-emitting method and the diffuse reflective design of the surface, the cinema LED screen ensures uniform exposure of the screen surface and consistent display of every aspect of the image, which are the advantages that are difficult to counteract with traditional projection methods. Since cinema LED screens do not require a completely darkened room, it opens new doors for theaters, game rooms, or restaurant theaters to further enrich cinema services.

• Stronger Contrast in Color.

Cinema LED screens not only perform better in non-dark rooms but also produce deeper blacks given the active light-emitting method and compatibility with various HDR technologies to create stronger color contrast and richer color rendering. For projectors, on the other hand, the contrast between color pixels and black pixels is not significant as all projectors shine light onto the screen through the lens.

• High Definition Display.

The rapid development of digital film and television has higher requirements for high-definition displays and innovative displays, while the cinema LED screen is just right to meet this demand. Along with the breakthroughs and innovations in small pitch display technology, small pixel pitch LED displays do have the advantage of allowing 4K content or even 8K content to be played. Moreover, their refresh rate is as high as 3840Hz, making it greater to handle every detail of an image than a projector.

• Support 3D Display.

LED display screen supports the presentation of 3D content, allowing users to watch 3D movies with their naked eyes without the need for specialized 3D glasses. With high brightness and industry-leading 3D stereoscopic depth, LED display screens bring visual detail to the forefront. With cinema LED screens, viewers will see fewer motion artifacts and blur but more vivid and realistic 3D movie content, even at high speeds.

• Longer Lifespan.

It goes without saying that LED screens last up to 100,000 hours, three times longer than projectors, which typically last 20-30,000 hours. It effectively reduces the time and cost of subsequent maintenance. In the long run, cinema LED screens are more cost-effective than projectors.

• Easy to Install and Maintain.

The cinema LED wall is made by stitching multiple LED modules together and it supports installation from the front, which makes the cinema LED screen easier to install and maintain. When an LED module is damaged, it can be replaced individually without dismantling the whole LED display to repair.

The Future of Cinema LED Screens

The future development of cinema LED screens does have unlimited prospects, but limited by technical barriers and DCI certification, most LED display manufacturers have failed to enter the cinema market. Nevertheless, XR virtual filming, a hot new market segment in recent years, opens up a new path for LED screen manufacturers to enter the movie market. With the advantages of more HD shooting effects, less post-production, and more virtual scene shooting possibilities than the green screen, virtual production LED wall is favored by directors and has been widely used in film and TV series shooting to replace the green screen. Virtual production LED wall in film and television drama shooting is the application of LED screens in the film industry and facilitates the further promotion of the cinema LED screen.

Moreover, consumers have become accustomed to high resolution, high-quality images and immersive virtual reality on large TVs, and expectations for cinematic visuals are growing. LED display screens that offer 4K resolution, HDR, high brightness levels, and high contrast are the main solution today and in the future.

If you are considering investing in an LED display screen for virtual cinematography, RIGARD’s narrow pixel pitch LED screen is the solution to help you achieve your goal. With a high refresh rate of 7680Hz and 4K/8K resolutions, it can produce high-quality video even at low brightness compared to green screens. Some famous screen formats, including 4:3 and 16:9, are easily accessible in RIGARD. If you are looking for a complete video production configuration, or have more questions about cinema LED screens, feel free to contact RIGARD.

Ten Keywords Reveal Future of LED Display Screen in 2022

in /by

LED display screen initially became the most popular advertising carrier for advertisers in the new media era because of its vivid colors and clear images, which provided the audience with stunning visual effects and maximized the commercial value of media advertising. But with the rapid development of science and technology, the traditional media advertising and information dissemination form has not been able to meet people’s needs, and the digital and virtualized industry began to emerge. Therefore, there are huge opportunities and broader business possibilities in the future of the LED display market. This article will walk you through the future trend of LED display screens in 2022 with 10 keywords.

1. 5G+8K
The development and popularity of 5G communication technology have once fueled the heat of discussion in the UHD video industry, especially since 8K display technology has extended rich applications that greatly enhance the sense of immersive experience for audiences, making 8K displays to be the main development direction in the coming years. Some national television broadcasters have also made clear regulations on the display technology of 8K screens. Not only that, in the Opening Ceremony of 2022 Beijing Winter Olympics, China’s National Stadium was customized with the world’s largest LED screen that can present more than 8K resolution, bringing a stunning visual feast to the world through the perfect integration of technology and aesthetics. These have not only pointed out the direction of LED screen panels in the development of the high-definition display industry but also accelerated the transition from 4K screen to 8K screen and the pace of application of 8K screens in all kinds of high-definition display scenes.

2. Mini LED and Micro LED

With the exploration of LED pixel pitch and increasing demand for high-definition displays in recent years, LED screen manufacturers began to explore UHD display effects, which is why Mini LED and Micro LED technology has always occupied a place on the list of hot topics in the past two years. Mini LED refers to the use of LEDs smaller than 0.2 mm to produce light, and Mini LED displays are mostly used for backlight displays mounted on TVs, computers and cell phones, and other screens. For the time being, Mini LED technology has just achieved mass production and requires further development of the application.

Micro LED, being different from Mini LED display, is the evolution of OLED. That is, Micro LED is the use of smaller, brighter single red, green and blue LEDs to emit color light directly. Compared to Mini LED display, Micro LED display is still in the stage of achieving breakthroughs in mass production, and further technical upgrades and improvements are needed for application in the market. However, as the ultimate stage of LED display, Mini LED and Micro LED is the inevitable trend of industry development and will continue to receive industry attention.

3. Naked Eye 3D

Naked eye 3D displays were a hot topic in 2021 due to the incredible visual experience they bring. By integrating LED display screens with city landmark features, naked-eye 3D displays have become a new way for many cities to seek to quickly create new city business cards and promote the recovery of the cultural tourism industry. In addition, the further improvement of flexible LED screens and compatibility of more diverse display materials and content with LED screen panels, many high-end brands and business districts prefer 3D LED screens to expand their brand influence. Undoubtedly, the naked-eye 3D display will become the vane of development of the LED display industry along with the high-definition display.

4. VR/XR Virtual Filming

In the case of repeated epidemics, virtual LED display allows many performing arts, advertising, and other media industries to see the convenience of an LED screen wall in shooting unique environments and more possibilities of application. And virtual production LED wall with its seamless and self-luminous characteristics, can present a realistic and high-definition outdoor environment indoors while eliminating the need for tedious post-production of video, greatly improving the efficiency of filming. It can be foreseeable that the development of the segment of the virtual production LED wall will continue, and the prospects are good.

5. Metaverse

The metaverse and the concept of user-generated content (UGC) have continued to receive widespread attention in the last two years, resulting in accelerated growth in the productions of AR/VR devices. Vuzix, WaveOptics, Xiaomi, and TCL have released commercialized products of Micro LED AR smart glasses. And as more brands launch end-use products, LED display suppliers will also introduce the concept of metaverse in their product concepts and future product planning. There is no doubt that the future scale of the metaverse market will further expand with the development of the high-tech industry and LED display industry.

6. Digitization

The construction of smart cities in recent years continues to promote the digital development of cities in depth. Affected by the COVID-19 epidemic, the no-touch mode makes all industries have to upgrade towards digitalization and wisdom, so digitalization and intelligent empowerment have become an inevitable trend and requirement for the transformation and upgrading of every traditional industry. In addition, with the improvement of small pitch technology, the application of narrow pixel pitch LED display in indoor scenes will get more opportunities under the empowerment and enrichment of information technology. It also further stimulates the process of urban wisdom upgrade and provides more market for LED screen panels.

7. Immersive Experience

The immersive application of LED display screens has become another important label for the application of the display industry. At present, there are increasing numbers of users creating diversified immersive application scenes through LED screen walls to refresh the application form of LED screen, including immersive theater, exhibition, shopping district, and entertainment venues. The immersive application promotes the diversification of the form of leisure places at home and abroad, bringing more fun experiences to people. Not only that, the immersive application of LED display screens is still diffusing to more fields and will bring more display possibilities for people in the future life.

8. Outdoor LED Screen

In order to better disseminate the cultural values of national subjects, UHD 4K/8K content is called for as the main channel and the main force of cultural communication. Many national governments support the establishment of ultra-high-definition 4K screens or 8K screens in cities that are in a position to do so in order to enhance the penetration of the ultra-high definition video industry. The development and implementation of this initiative will greatly promote the development of the outdoor LED display industry. Furthermore, with the deepening emphasis on small LED pixel pitch technology and the addition of HD 4K screens and 8K screens, LED display screens will remain the dominant public large-screen applications for a long time. It effectively promotes the development of the outdoor LED screen.

9. Cinema LED Screen

In the 125 years since the birth of cinema, the projection method has always held a monopoly in the cinema market. But since the world’s first cinema LED screen of Samsung onyx debuted in South Korea in 2017, LED display screens have brought a new era of projection to the film industry. It is predicted that by 2025, of the 20,000 new screens in Chinese cinemas, 2% will be cinema LED screens, and 1% of the 80,000 existing screens will be upgraded to cinema LED screens. It is indisputable that with the maturity of cinema LED screens in standards and technology, the future development of the cinema LED screen market has unlimited imagination.

10. Chip Shortage

Repeated epidemics at home and abroad led the logistics and transportation industry to the dilemma and thus broke out the problem of chip shortage in the LED display industry. Under the wave of global shortage of chips, the LED display industry has also suffered an unprecedented blow, causing the chip prices to climb and production difficulties for some LED screen manufacturers. Many leading LED screen providers began to realize the importance of the chip. In order to alleviate the current dilemma of lack of chips on the LED screen, they began to invest in the domestic chip industry. So far, the plight of LED display manufacturers will be further alleviated, and innovative breakthroughs in the LED display industry will also be facilitated.

Driven by the development trend of the industry and rising consumer demand, LED display screens will be applied to more high-definition display and virtual display scenarios to facilitate brand influence and business promotion further. Therefore, investing in LED screens is a great option with a high-profit return. If you are considering purchasing LED screen panels to expand your business and enhance your brand influence, RIGARD is an option for you.

As a leading LED display manufacturer in China, RIGARD follows the industry trend and is committed to breakthrough technology innovation to provide cost-effective LED display screens. In order to meet the high demand for UHD display and indoor LED display, RIGARD is proficient in the production process of LED pixel pitch, and breakthrough COB technology innovation to provide more narrow pixel pitch LED screens below P1.0. Besides, flexible LED screens, transparent LED screens, 3D display screens, 4K screens, and 8K screens are also available at RIGARD to meet your personalized needs. You are also allowed to customize different LED screen panels according to your brand style and personal taste.

Anyway, if you have more questions and ideas about LED display screens, REGARD welcomes your inquiries.

What is 3D LED Screen and How Does 3D LED Screen Work?

in /by

The use of outdoor advertising LED screens for promotion and branding is not something new and unique anymore. It has proven to have an immediate and long-lasting influence on enhancing the brand impact and product insight over the past decade or so. But recently, the display technology industry has been brought to a boil again by some innovative ideas to present stunning naked-eye 3D visual effects on outdoor LED screens. The 3D LED display brings viewers a visual effect that is more impactful and aesthetically pleasing than the static images presented by any traditional LEDs, making it the next focal point of display technology.

What is 3D LED Screen?

We generally wear special 3D glasses to achieve true 3D visual effects when we go to the cinema for a 3D film. In contrast, a 3D LED screen is a LED display that allows viewers to enjoy real three-dimensional images with bare eyes. It is installed outdoors, like traditional LED displays, usually on building facades, to attract potential customers passing by to stop and watch 3D brand stories or product details so as to leave a deep impression.

Recently, an increasing number of brands are foreseeing the unexpected branding effects of 3D outdoor advertising LED display screens as a novel approach. For example, on the landmark Piccadilly light screen in central London, Swiss watchmaker IWC Schaffhausen showcased details of 3D watches on a 3D LED screen; in Chengdu, China, a giant spaceship broke through a 3D LED screen, and actress Rosamund Pike filmed 3D content to promote the Wheel of Time in Paris, New York, Madrid and Tokyo. All of them created widespread interest and discussion on social media. The buzz about 3D LED screens has consumers witnessing innovative breakthroughs in display technology and a refreshing visual impact that is not only the future of advertising displays but also a breakthrough innovation in the modern combination of public art and display technology.

How Does 3D LED Screen Work?

Without the aid of 3D glasses, how is this immersive naked-eye 3D visual display created? 3D LED screen is actually a combination of 3D digital display technology and traditional flexible LED screen to produce 3D images. People can enjoy the naked-eye 3D image or video is because the 3D LED display shows a different depth of the images so that the human eye has the visual illusion of perceiving the displayed 2D image as a 3D image.

We are born with 3D spatial sense. When our eyes see an object, two different tiny pictures appear due to the small distance between the two eyeballs, which enables the brain to calculate the spatial coordinates between the objects, thus presenting a three-dimensional effect. The 3D display technology of eyeglasses also adopts the same principle by separating images and sending them to the left and right eyes of the viewer respectively to achieve the 3D effect.

The 3D LED screen takes a flexible LED screen that can be bent to a certain arc or 90 degrees as the hardware to present two images taken from different angles that have been combined in one lens. When we view these images with our left and right eyes, parallax occurs, resulting in creating the depth observed in 3D technology.

Rather than creating a 3D effect with a distinct structure, 3D LED display utilizes digital technology and naked-eye imaging to achieve a three-dimensional effect on the billboard display, which is its biggest difference from 2D display screens. With the increasing consumer expectations for 3D LED screen and the advertising effect it brings to brands, 3D LED screen is increasingly favored by viewers and brands.

Advantages of 3D LED Screen over Traditional Outdoor LED Screen

Consumers and brands are giving 3D displays more focus as 3D LED displays are more commercially viable in the future than traditional outdoor advertising screens. 3D outdoor advertising display screens present a more realistic and convincing 3D image than 2D ones because of the larger area, greater pixel density, and the absence of physical elements with edges that make the image look unrealistic. Therefore, with 3D LED screens, your brand images and product displays will become lifelike. Moreover, 3D images leave viewers a novel visual experience that cannot be found in 2D images, which stimulates customers to spend more time exploring your brand and products. 3D technology adds depth to your content and makes your advertising more impactful. It not only promotes the brand to the public but also increases customer retention rate and creates more possibilities of business value for your brand.

Technical Requirements for 3D LED Screen

Compared with traditional LED screens, 3D LED screen has high requirements for both software and hardware configuration in order to present the best naked-eye 3-dimensional display effect.

In terms of hardware, conventional flat LED display is hard to present 3D effects because the rendered images cannot be made to enter the human left and right eyes through the optical structure to produce parallax. Therefore, the 3D LED display requires a flexible LED display that can be installed with a 90° right-angle or circular arc. In addition, naked-eye 3D display technology pays more attention to the details of the image. In order to achieve a better display effect, the display hardware needs to achieve better contrast and HDR high dynamic range, so the outdoor LED screen used for 3D display technology should have high brightness and high refresh rate.

In terms of software, 3D outdoor advertising LED display screen should support HD and high color depth video encoding and be able to adapt to multiple video import and playback software.

RIGARD outdoor advertising LED screen is one of the perfect solutions applicable to 3D display technology. As a professional LED display manufacturer, RIGARD provides high-quality outdoor LED displays and key technical support for the naked-eye 3D display. High brightness and high resolution are the main features of RIGARD’s outdoor LED display board, and thanks to the industry-leading narrow pixel pitch technology, they can present clearer and more natural images, bringing the audience an immersive feeling. RIGARD LED also meets the requirements of 3D display technology for flexibility of the display screen, allowing for 90-degree bending to maximize the best effects of aesthetics and technology integration. Furthermore, RIGARD outdoor LED display can be remotely controlled through 4G, and WIFI connection and 3D images and video can be saved in the cloud, which is available to make timely adjustments to unexpected situations and greatly reduce operating costs.

The 3D LED display breaks through the traditional two-dimensional display technology to capture the audience’s attention by providing a novel visual experience. It is the future direction of outdoor advertising display and one of the best solutions for you to achieve brand promotion and advertising display.