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How to Find the Right LED Screens for Launch Events?

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In the past, LED display to outdoor advertising and stage performances as the main application scenarios, and based on data and technology media innovation for the audience to bring a very impactful user experience. Nowadays, with the innovation of more application scene mode, the use of LED display screens is no longer limited to the traditional mode, but with an innovative viewing trend to enter the marketing field – product launch events.

When planning a product launch, visual effects play a critical role in highlighting the features of new products and leaving a lasting impression. The use of LED screens for product launches, whether it is to display promotional videos, real-time information or eye-catching graphic icons, can enhance the presentation and engage the audience.

This article aims to help you make an informed decision when choosing a creative LED display for your launch event by highlighting the advantages and key features of LED screens for launch events.

Benefits of LED Screens for Launch Events

Whether in the smartphone sector, automotive industry, or gaming field, brand launch events serve as benchmarks for industry trends, drawing the attention of countless fans and businesses within the sector. To generate more buzz around a brand and its products, LED displays stand out as the ideal medium for brand marketing, offering irreplaceable value at these events alongside the product’s core selling points.

There’s no doubt that LED display screens, especially small-pitch LED displays, provide exceptional visual quality, showcasing the product’s key features and brand identity with clarity. Furthermore, by integrating various shaped screens and incorporating naked-eye 3D and AR technologies, LED displays can create stunning stage effects and interactive experiences, transforming product launches from mundane presentations into engaging showcases.

Notably, LED screens are also energy-efficient and environmentally friendly, allowing organizers to achieve unique and innovative stage designs at a lower cost while boosting brand visibility and significantly increasing product sales.

What to Look for in LED Screens for Launch Events?

Since using an LED display screen can significantly enhance brand and product marketing, what should you keep in mind when choosing the right screen for your event? Here are the key points to understand:

1. Pixel Pitch and Resolution

Pixel pitch refers to the distance between the centers of two adjacent pixels on the screen. A smaller pixel pitch leads to a higher resolution and better image quality. Additionally, the clarity of the image is closely related to the distance from which the audience views the screen, making it vital for product launches, where visual clarity is crucial.

Opting for a small pixel pitch LED display is wise, especially since brand launches typically occur indoors with the audience sitting relatively close to the screen. This ensures that viewers can enjoy high-resolution, flawless images regardless of their position or angle.

2. Color Accuracy and Calibration

Accurate color representation is essential for authentically showcasing your products and brand information. Therefore, you need to consider choosing an LED screen for launch event that offers excellent color accuracy and calibration features to bring your product images and videos to life. Furthermore, to highlight the uniqueness of the stage design, brand launch events usually feature a main screen alongside other secondary displays. As such, it’s important to find an LED screen with advanced color calibration capabilities to ensure consistency across different displays.

3. Brightness and Contrast

High brightness levels are essential for outdoor activities or well-lit indoor venues. Contrast measures the difference between the darkest and brightest parts of an LED screen, enhancing the depth and richness of the visual experience. Ensure that the LED screen you choose for your brand launch provides both high brightness and excellent contrast.

4. Refresh Rate

The refresh rate of an LED display screen affects the smoothness of motion in videos and animations. A higher refresh rate results in a smoother visual experience, which is particularly important for dynamic presentations and video content. For optimal performance, opt for an LED screen for launch event with a refresh rate of at least 3840Hz.

5. Screen Size

Matching the screen size to the event space and audience size is crucial. A LED screen that is too small may make it difficult for everyone to see, while one that is too large may take up too much space. When selecting an LED screen size, consider the viewing distance and the venue’s dimensions to ensure maximum impact.

6. Viewing Angle

A wide viewing angle ensures that product details are clearly visible from various locations in the venue without color distortion or loss of brightness. This feature is especially important for large audiences spread over a broad area. To leave a lasting impression of your product and brand, look for an LED display screen for launch event with a viewing angle of 140 degrees or greater for the best audience experience.

7. Connectivity Options

Compatibility with various devices and presentation tools is essential for seamless integration into the event setup. Today’s brand launches extend beyond merely showcasing product highlights and often incorporate advanced 5G and AR technology to enhance user interactivity. Ensure that the LED screen for product launch you select supports a range of input options, including HDMI, DVI, and VGA, to accommodate different media sources.

Applications of LED Screens for Launch Events

1. Multi-Screen Coordination

At the product launch of Snow God Zero, the configuration included two LED screens on each side, with a total of five LED screens in the center. This combination of multiple screens offers great flexibility in presentation, creating a visually captivating and interactive experience.

During the Meizu ∞ Lynk & Co Eco-launch, a combination of large LED screens and strip screens was used to effectively showcase the crossover collaboration between a smartphone brand and an automotive brand.

2. Cube LED Screens

Cube LED screens are also known as cube displays or six-sided LED displays. Each display side of an LED cube screen can seamlessly connect, breaking away from the monotony of traditional flat displays and attracting users with their unique shape.

In 2023, the Samsung Galaxy S23 series launch in China featured an impressive visual effect through an opening LED screen and a liftable cube LED screen.

3. Curved LED Screens

Curved LED screens are one of the most frequently seen display types at brand launches, characterized by their curved and arched shapes. The ultra-wide display design of curved LED screens gives a sense of depth and continuity, showcasing the brand’s inclusivity and vitality while presenting limitless possibilities. The use of impactful visuals and grand display styles creates a stunning and immersive experience for participants.

4. Multi-Sided Screens  

Multi-sided screens are composed of multiple sets of displays, ranging from a few to hundreds. This design can provide brands with a variety of visual changes and present product highlights from multiple dimensions.

In May 2024, OPPO held the product launch of its Reno12 in an esports center in Hangzhou, which featured a multi-sided screen design. The focal point of the venue was a liftable screen made up of four large and four small LED screens, covering a total area of 240 square meters. The screens could reach heights of up to 22 meters from the ground to accommodate viewers from various seating positions.

5. Naked Eye 3D Screens

Online product launches, especially for cars and smartphones, often utilize naked eye 3D screens. Naked eye 3D screens offer a level of depth and lighting detail that is difficult to achieve on a traditional stage, enhancing the overall visual elements with effective transition effects, thereby amplifying the technological tension of the launch.

By fully utilizing floor LED screens along with augmented reality effects that blend reality and virtuality, and implementing dynamic data lines that break the fourth wall, experiences can become more immersive and engaging. It offers viewers a delightful watching experience paired with vivid high-frame performance explanations.

Tips for Finding the Best LED Screen Supplier

Choosing the right supplier is just as important as selecting the appropriate screen. Here are some tips to help you find a reliable LED screen provider:

1. Research Reputable Suppliers  

Start by researching well-known suppliers that specialize in providing LED displays for events. Look for companies with a strong track record and good industry reputation. Check their websites, review their product portfolios, and gather information about their products and services.

2. Evaluate Supplier Products  

Compare the product ranges, customization options, and after-sales support offered by different LED screen suppliers. Ensure they provide the specific features and configurations your event requires. Customization options—such as screen size, shape, and installation solutions—are crucial for meeting your unique needs.

3. Read Reviews and Recommendations  

Customer feedback is vital when assessing potential LED screen suppliers. Read reviews and recommendations from previous clients to gauge their satisfaction with the products and services. Look for consistent positive feedback regarding product quality, customer service, and reliability.

4. Request Quotes and Proposals  

Request detailed quotes and proposals from multiple LED screen suppliers to compare pricing and products. Comprehensive proposals should include information about screen specifications, installation services, maintenance support, and warranty terms. Use these proposals to make informed decisions based on value and quality.

RIGARD LED, an example in this regard, is a leading manufacturer of reliable LED screens for events. Our small pixel pitch LED display technology is at the forefront of the industry, having broken technical barriers to provide high brightness and contrast in LED screens with a pixel pitch of less than 1mm for your brand events.

In addition, with a wealth of LED display solutions across various industries, RIGARD LED offers LED screens for launch events with advanced color calibration features and refresh rates of up to 3840Hz, ensuring high-quality performance and durability. RIGARD LED is committed to creating visually stunning stage designs for your launch events, enhancing the impact of your brand and products on the audience.

Conclusion

Choosing the right LED display for your event is crucial for creating a visually impactful and engaging experience. Consider factors like pixel pitch, color accuracy, brightness, and screen size to ensure the best option for your needs. Additionally, take the time to find reputable suppliers who can provide high-quality products and reliable support.

Investing in high-quality LED screens will lead to a successful product launch and leave a lasting impression on your audience, ensuring a worthwhile return. Contact RIGARD LED now to explore our range of LED display screens and find the perfect solution for your next event.

Spherical LED Screens

From Curves to Transparency: Discovering 11 Creative LED Display Screens

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In today’s digital age, LED display screens have become an essential part of our lives. As display technology continues to advance and become more widespread, LED display screens are gradually entering the high-end display market with the help of AR/VR, XR virtual technology, and metaverse, presenting a more diverse range of applications.

From curved LED screens to transparent LED screens, these innovative LED displays, which are packed with advanced display technology and leading the industry trend, are widely used in today’s display market, creating a fresh viewing experience for the audience. This article will explore different types of LED display screens available in the market and their unique features.

 

Curved LED Screens

 

Curved LED screens, also known as flexible LED screens, combine traditional LED display technology with bending technology to create a display screen that can be curved or arched at different angles to adapt to various shapes and structures, resulting in innovative effects.

Curved LED Screens

Curved LED displays have a sophisticated structure that allows for customized content and ensures high resolution and vibrant colors to enhance visual appeal. Moreover, curved LED display screens offer high flexibility, enabling them to be shaped into various forms and angles, thereby creating different ambient atmospheres in different spaces. Curved LED screens are increasingly used in commercial advertising and indoor/outdoor decorations to meet diverse customer demands.

One popular innovative application of curved LED screens is the naked-eye 3D effect. By utilizing the characteristics of building corners, curved LED displays can be bent into right-angle screens and, when combined with 3D display technology, create a sense of three-dimensional scenes, providing users with a visually impactful experience. 3D LED screens allow consumers to witness the breakthrough innovations in display technology and experience a refreshing visual impact. They are not only the future of advertising displays but also a groundbreaking innovation that combines public art and modern display technology. Click here to learn more about 3D LED screens.

Spherical LED Screens 

The spherical LED screen is an innovative application of flexible LED screens, offering a 360° viewing angle. Viewers can see the displayed content clearly from any angle.

One famous application of spherical LED displays is the MSG Sphere, conceived and built by Madison Square Garden Company in Las Vegas. The MSG Sphere is made up of 1.2 million LED panels, forming a 54,000-square-meter spherical LED display. It is the largest spherical building and the largest spherical LED display in the world, boasting the highest display resolution globally. The massive spherical LED screen extends 250 feet high from the ground and can host movies, music, and sports events, immersing the audience in a vibrant and visually captivating world. Click here to learn more about the MSG Sphere spherical LED screen.

Spherical LED Screens

Small Pitch LED Screens

Small pitch LED screens typically refer to LED displays with a pixel pitch of less than 2.5 millimeters, designed specifically for indoor ultra-high-definition displays. With a small pixel pitch, more pixels can be accommodated in a given display area, resulting in finer and clearer images. Additionally, small pitch LED displays typically have a high refresh rate, ensuring smooth video playback without motion blur.

Small pitch LED screens are known for their vivid colors, high contrast, and wide viewing angles. They are typically made up of specific LED modules using surface-mount device (SMD) LED packaging technology or chip-on-board (COB) packaging technology, achieving seamless and uniform image reproduction. Therefore, small pitch LED display screens are particularly suitable for applications where the viewing distance is close, such as indoor advertising, control rooms, conference rooms, command centers, monitoring centers, exhibition halls, shopping malls, and more. Click here to learn more about small pitch LED screen.

LED Cube Display Screens

LED cube display screens are typically made up of six LED panels combined to form a cube. The panels of LED cube displays can seamlessly connect to create a perfect and smooth image and animation effect. Like spherical LED screens, LED cube display screens can be viewed from any angle, breaking away from the traditional flat screen experience.

LED Cube Display Screens

LED cube display screens are both aesthetically pleasing and practical, showcasing the perfect blend of technology and art. They can not only play advertisements, promote brand awareness, and convey promotional messages but also add a touch of fashion and become a new attraction for store traffic.

LED tunnel Displays

LED tunnel Displays

LED tunnel displays are usually composed of multiple LED panels or modules arranged in an arc to form a continuous display surface. These panels or modules are seamlessly connected, transforming the originally dull and monotonous tunnel environment into an engaging and visually stunning space. The delicate display images combined with carefully crafted multimedia videos undergo artistic changes within the LED tunnel display, greatly enhancing the visual and interactive experience.

LED tunnel displays ensure high brightness, vibrant colors, and excellent contrast, even in environments with ambient lighting. Due to their ability to provide a lively visual experience, attract the attention of people passing through the tunnel, and increase engagement, LED display screens can be applied in various transportation tunnels, pedestrian tunnels, and even underground passageways in commercial spaces.

Floor LED Screens

Floor LED screen is a type of LED display that is designed to be installed on the floor, creating a dynamic and interactive visual experience for viewers. These screens are typically made up of multiple LED panels or tiles that are seamlessly connected to create a continuous display surface.

Floor LED screens are often used in commercial spaces, such as shopping malls, airports, and exhibition centers, to showcase advertisements, product promotions, or other types of content. They can also be used in entertainment venues, such as nightclubs or concert halls, to create immersive and engaging visuals for the audience.

One of the main advantages of floor LED screens is their ability to create a unique and interactive experience. The screens can be designed to respond to movement or touch, allowing viewers to interact with the content in a fun and engaging way. For example, a floor LED screen in a shopping mall might display an advertisement for a sports brand, and when viewers step on the screen, a virtual soccer ball might appear, encouraging them to kick the ball and engage with the brand.

Floor LED screens can also be used to create a sense of depth and perspective, making the content appear as if it is floating or emerging from the floor. This effect can be used to create a visually stunning and immersive experience for viewers.

For example, the British architectural studio Stufish brought the world’s largest kaleidoscope, LEAP The Kaleidoscope, to Riyadh, Saudi Arabia, for the LEAP Technology Conference 2022. Made of floor LED screens and tensile mirrored foils, the installation takes visitors on a journey from the bottom of the ocean to the skies above the Arabian Peninsula.

Floor LED Screens

Another advantage of floor LED screens is their durability and reliability. These screens are designed to withstand heavy foot traffic, spills, and other environmental factors that might damage other types of displays. They are also energy-efficient and can be programmed to turn on and off automatically, reducing operational costs. Click here to learn more about floor LED screens.

Strip LED Displays

Strip LED displays are a new type of LED screen, often referred to as light strip screens. They consist of a series of LED light strips that can adjust color, brightness, and frequency through control signals to achieve various graphic, text, and animation effects. Strip LED displays are particularly innovative when applied to stairs, creating a layered and creative look. They can also be used on supermarket shelves to display product information or promotional messages.

Tree-shaped LED Displays

Tree-shaped LED displays are designed to resemble trees. They are made up of multiple LED panels arranged in a tree-like structure, with the branches and leaves made of LED screens. Tree-shaped LED displays are typically used in indoor environments such as hotels, commercial centers, or city squares, creating a stunning visual effect and an immersive experience for viewers. They can be used to display various content, including promotional information, artistic visual effects, and even interactive elements. 

Tree-shaped LED displays can create a sense of natural beauty and wonder. They can be programmed to display images and videos of rustling leaves, flying birds, and even seasonal changes like blooming flowers in spring or falling leaves in autumn.

Tree-shaped LED Displays

Ceiling LED Screens

Ceiling LED screens are specifically installed on the ceiling of relatively enclosed spaces to create an immersive atmosphere. They are commonly used in various indoor environments such as shopping malls, airports, conference centers, and even entertainment venues like music halls or theaters. Placing LED display screens on the ceiling allows for a unique and unexpected perspective, making it easier to catch the attention of passersby. This is particularly effective in crowded areas where traditional wall-mounted displays may not be as eye-catching. Click here to learn more about ceiling LED screen.

Transparent LED Screens

A transparent LED screen is a display technology that allows light to pass through the screen, making it translucent or transparent. It consists of an LED pixel grid that emits light when powered on. Transparency is achieved by using transparent materials such as glass or acrylic to create the display panel.

Due to its transparent and invisible characteristics, transparent LED screens create a strong 3D floating effect when playing 3D videos. Therefore, they can be used in various art exhibitions such as retail stores, museums, airports, and commercial buildings. Transparent LED display screens can also be used for advertising purposes as they can be placed on shop windows or glass surfaces, providing eye-catching interactive display effects. Click here to learn more about transparent LED screen.

Interactive LED Screens

An interactive LED screen is a display technology that allows users to interact with the content displayed on the screen. It combines LED display panels with touch sensing capabilities, allowing users to interact with the content through touch gestures such as tapping, swiping, or pinching. These display screens come equipped with touch sensors that detect user touch inputs and convert them into commands or actions on the screen. It allows users to browse menus, interact with multimedia content, play games, write or draw on the screen, and perform other interactive tasks.

Interactive LED displays are commonly used in various settings, including educational institutions, corporate environments, retail stores, museums, and public places. Compared to traditional static displays, interactive LED displays offer a more attractive and immersive experience, increasing interactivity and fun, and making the audience more engaged.

LED displays offer endless possibilities for creativity and technological innovation, adding more ingenuity to various settings. They can be combined with various technologies to create cool, futuristic, and immersive effects, transforming traditional static displays into dynamic technological showcases.

RIGARD is a leading manufacturer of LED displays in the industry. We constantly push the boundaries of innovation and have developed a variety of creative LED display screens. RIGARD LED displays are widely used due to their high energy efficiency, long lifespan, vibrant colors, high resolution, and strong flexibility. Whether it’s advertising LED screens, outdoor LED billboards, transparent LED screens, or 3D LED screens, RIGARD has the perfect LED display solutions for you to change the way your target audience interacts with visual content.

 

A Complete Guide to Floor LED Screens

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LED display screens have always been the first choice for indoor and outdoor content display because of its excellent display and flexible assembly. It is much more revolutionary to combine display and interactivity as a floor LED screen in the process of constant improvement and iteration of LED display technology. Expect the stunning visual effects, the immersive and participatory experience that a LED floor display offers participants is so compelling that an increasing number of cultural events and the entertainment industry opt to use it as their floor display solution.

Floor LED screens are being used increasingly frequently to draw in more target audiences and boost performance as the entertainment industry and cultural performances are booming. You’ve come to the right place if you’ve never heard of LED screen floors. This post will provide you a thorough analysis of floor LED screen solutions so you can apply them to grow your business exponentially.

What is the Floor LED Screen?

Floor LED screens refer to LED panels with extreme load-bearing properties laid on the ground to provide a floor display. The LED screen floor typically has an indefinitely large grid made up of numerous small LED modules. Each LED module contains a rectangular matrix with 32 rows and 16 columns of LEDs. These thousands of LEDs may all be operated separately to produce a wide range of beautiful, moveable, and vibrant patterns.

The visual display on traditional floor LED screens has advanced to an amazing level. In this case, numerous LED screen manufacturers upgrade them into interactive LED floor screens to meet a variety of entertainment purposes by fusing sensor and display technology. Thanks to the sensing technologies, interactive LED floor screens are gradually taking the lead among floor display options by giving participants an outstanding visual and interactive experience.

How Does Interactive LED Floor Screen Work?

With the aid of contemporary technology, interactive LED floor screens can provide stage performances and party entertainment with a more varied and personalized presentation, allowing the audience to experience pleasant surprises. And the primary reason for this effect is that the interactive LED floor screen combines pressure sensors, capacitive sensors, infrared sensors, images and other equipment on the basis of ordinary floor LED screens.

Signal acquisition, signal processing, imaging and interaction make up the core three components of the interactive LED floor screen system’s operation.

Signal Acquisition – When someone moves on the LED floor screen, the infrared sensor, pressure sensor and imaging device of the interactive LED floor display system will work together to capture the movement of the target object in real time.

Signal Processing – The interactive LED floor display system will analyze the captured information in real time and send the generated data back to the master controller and interface with the virtual scene system.

Imaging and Interaction – In this part, the interactive LED floor screen system uses predefined interactive materials, display devices and other auxiliary devices (such as media controllers) to present the animated images at the specific location of the target object after logical judgment. This creates a tightly integrated real-time interactive effect between the participants and the LED screen floor.

What are the Advantages of Floor LED Screens?

RIGARD floor LED screens, which are widely used on stages, concerts, shopping malls and exhibition halls, have incomparable advantages over traditional LED displays and projectors in terms of content display, load-bearing, protective performance and heat dissipation performance.

Powerful Interactivity

The interactive LED floor screen can quickly process data and provide intriguing interactive effects on the movements thanks to the integrated intelligent sensor device. In order to ensure that it only records actual touches and ignores transients like dust, chairs, or other foreign objects, interactive LED floor screens from RIGARD feature hundreds of high-resolution tracking sensors that are calibrated to the floor surface on a regular basis. However, the fun of engaging with the floor is absent for the conventional LED display screens and projectors, which can only play a fixed picture in accordance with the predetermined content to fit the performance.


Powerful Load-bearing Performance

The floor LED screen must have a higher load-bearing capacity than a regular LED display screen because it is mounted on the floor and supports a lot of weight from people and objects. LED screen floor with strong load-bearing performance is the key to ensure user safety and display equipment operation. The maximum load-bearing capacity of RIGARD LED floor displays can reach 2T/m², which readily supports the weight of many people and vehicles.

Excellent Protection Performance

High brightness, wide viewing angle, high temperature resistance and water resistance as the necessary characteristics of traditional LED screen panels provide the best guarantee for content display, and the interactive LED floor screen is no exception.

Based on this, the mask of interactive LED floor screen, which is constructed of highly wear-resistant resin or frosted glass, can successfully serve the purposes of anti-slip, durability, and anti-cutting. Also, the floor-mounted LED display panels are better protected thanks to waterproof rubber rings that surround the mask and bottom case, making them seamlessly assembled.

Easy Installation

The interactive LED floor screen is easy, quick, and flexible to install. As mentioned earlier, an interactive LED screen floor is built utilizing several LED modules. Depending on the size and shape of the venue, you can even create a unique space. The pre-maintenance installation of floor LED screens also enables rapid disassembly and installation of individual LED modules using suction cup tools without removing neighboring LED modules. As a result, installation efficiency is considerably increased and maintenance expenses are decreased.

Application of Floor LED Screens

Floor LED screens are gradually being used in a variety of commercial settings to attract target audiences, thereby promoting growth in performance. This is due to the stunning visual experience and immersive interaction that floor LED screens give in live broadcasts, stage performances, and interactive games.

Stage Performance – Large-scale stage events have become the most common setting for floor LED screens in recent years. The use of stage LED floor screens in stage performances is very impressive. Combined with the performer’s movement and performance content, the dance floor LED display can present a gorgeous animation effect in real time, creating a more fantastic stage effect. At the point where more stage designers are choosing to include the stage backdrop into the LED floor display, floor LED screens have evolved into a vital tool for performers to present breathtaking stage performances and for audiences to enjoy the feast.

Large Shopping Malls – Floor LED screens are a more novel advertising carrier compared to the traditional LED display for advertising at some large malls. Through the intelligent interactive function, it may increase the number of potential consumers to your business. By displaying brand and promotion information, Floor LED screens are also a helpful tool for brand marketing.

Entertainment Venues – LED floor displays can introduce interesting physical games and multiplayer interactive games in entertainment venues like bars, KTVs, and gaming halls. They help to create an exciting entertainment environment, dramatically boost the fun of players, and raise the number of repeat visitors from users.

Exhibition Halls – In some science and technology museums or modern exhibition halls, interactive LED floor screens can help visitors to experience the wonders of technology in an immersive way. In addition, interactive LED floor screens have found more possibilities in the virtual reality world, making them ideal for creating immersive live experiences or realistic remote experiences.

Where to Get High-quality Floor LED Screens？

RIGARD is a specialist in interactive LED floor screens, providing you with customized solutions for interactive floor displays. Our LED display screens are embedded with hundreds of high-resolution sensors that precisely track and capture the movements of target objects on the floor surface. They are automatically calibrated, making interaction a powerful tool for your business to increase.

If you choose RIGARD’s interactive LED floor screens, you won’t have to worry about the load-bearing performance, protection, or installation because the modular installation method increases installation efficiency and lowers maintenance costs; the mask is made of highly wear-resistant resin or frosted glass; and the fastened cabinet support legs enhance the load-bearing and durability.

Nevertheless, RIGARD is happy to support your business expansion by offering a special and seamless interactive LED floor display solution tailored to your requirements, objectives, procedures, and expectations.

How 8K LED Screen Makes Beijing Winter Olympics Opening Spectacular

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At the beginning of the Chinese New Year in 2022, Beijing, China welcomed the opening ceremony of the 2022 Beijing Winter Olympic Games in the prestigious National Stadium “Bird’s Nest”. If the opening ceremony of the 2008 Summer Olympic Games was already fabulous, the opening ceremony of the 2022 Winter Olympic Games will only take it to the next level. Through a perfect blend of technology and aesthetics, the Beijing Winter Olympics has brought a stunning visual feast to the world.

As the opening ceremony of the Beijing Winter Olympics aired, its spectacular dandelion light show, naked-eye 3D effect waterfall, ice cube and the iconic Olympic Rings breaking through the ice, instantly shot up the hot list of major media platforms and became a hot topic of discussion worldwide. In fact, these colorful and innovative visual effects are achieved through LED screens. Beijing National Stadium has customized the world’s largest LED screen that can present more than 8K resolution only to present to the world the unique and beautiful opening ceremony of the Winter Olympics with Chinese characteristics and China’s powerful technological innovations.

The world’s largest LED screen covers 11,500 square meters and consists of more than 40,000 LED modules. Not only is it the world’s largest LED screen, but it is also paired with world-class cutting-edge display technology and broadcast control systems. With 5G+8K+AI technology as the main strategy, Beijing Winter Olympics for the first time used 50fps resolution video elements and the unprecedented 8K Ultra High Definition (UHD) screen to captivate the world with ultra-high definition and smoothness.

In the following section, we will take you through how 8K LED display technology worked to deliver such stunning visual effects to the audience at the Beijing Winter Olympics.

Waterfall

To say that the most Chinese elements of the show in addition to the 24 festivals countdown, it is the waterfall. A drop of ink dispersed in the water transformed into the water of the Yellow River pouring down, and then rolled out a picture of the Chinese waterfall. The LED screen of the waterfall with a total area of 1,200 square meters was seamlessly spliced with the 11,000 square meters of LED floor screens on the main stage at the Winter Olympics. The waterfall then spans over 10,393 square meters of LED display panels that has 8K high-resolution technology, making each water ripple as clear and detailed as possible.

As the tide of the Yellow River recedes and the ink condenses into ice in the air, a giant ice cube rises from the ground. With 3D visual effects, the LED screen of ice cube with 600 square meters slowly rises and the entire space is laser engraved with the locations of previous Winter Olympics to create an immersive visual experience.

Olympic rings break the ice

As the centerpiece of the opening ceremony of Beijing Winter Olympics, the Olympic rings broke the ice and steadily rose to 13 meters in 43 seconds also through a 3D LED display. The inside of the rings consisted of 360° dead-angle-free LED screens that could display any image, while the outermost diffusion panels ensured clear and soft visual effects.

Interactive LED floor screen

Among the most impressive performances at the opening ceremony of the Beijing Winter Olympics were also the instantaneous trajectories left by the skaters on the floor and the real-time presentation of images from the 56 nationalities walking across the floor. These stunning visual effects were achieved by real-time rendering technology. It first obtains real-time position from an artificial intelligence-based motion capture system, then transmits this data to the real-time rendering system, and final effect we see is controlled by the LED control system.

The perfect interactive effect of the floor screen is also attributed to the advanced LED screen that supports 3840Hz ultra-high refresh rate, 100,000:1 ultra-high contrast ratio, and a total resolution of 29,900 x 15096 pixels with an area of over 10,393 square meters.

Giant LED Snowflake

Symbolizing the unity of all athletes, the giant LED snowflake in the center of the stadium was also a highlight of the opening ceremony of the Beijing Winter Olympics. The entire snowflake is made up of more than 550,000 small LED bulbs forming 96 smaller LED snowflakes. The ice tip of the giant snowflake also branched out into six branches to showcase the unique Chinese design.

These outstanding naked-eye 3D visual effects and performances at the Beijing Winter Olympics were made possible by ultra-high-definition 8K LED screens and advanced broadcast control systems, which showcased China’s mastery of LED screen display technology and manufacturing techniques. While the world’s largest LED screen of 11,000 square meters may be out of reach for us, a high definition 8K LED display may not be. By choosing a high-resolution 8K LED screen panel and video source, refreshing naked eye 3D visuals to present your corporate image and branding to your target audience is possible.

In fact, 3D LED screens and Ultra HD 8K resolution are nothing new. Chinese LED screen manufacturers are already at the forefront of this innovative technology, aiming to provide users with highly technological and aesthetic visual displays. RIGARD LED is one of them. As one of the world’s leading LED screen suppliers, RIGARD is committed to breaking through the barriers of innovative technology to provide users with 8K LED displays and 3D LED displays for indoor and outdoor applications. They are designed with 3840Hz refresh rates, high brightness and high gray level for amazing presentation of images and video. If you want to present a spectacular visual feast like the opening ceremony of the Beijing Winter Olympics through LED screen display technology, this is what RIGARD LED can do for you!