If we talk about the most effective modern-day advertising strategies, outdoor digital advertising grabs the attention of most advertisers. In the recent era, tools like outdoor advertising LED display have become a go-to marketing tool.

It is replacing the traditional marketing methods because of the many advantages that it offers. Advertising LED displays are rising in popularity across the world. You may have a question in mind that what makes people choose this technology instead of traditional marketing. In this article, we will explain how advertising LED displays are benefiting businesses by marketing their products/services to the masses.

Outdoor Advertising LED Display Benefits

There are multiple reasons why marketers are choosing outdoor advertising LED display technology all across the globe. The key reason behind the popularity of this technology is that it is highly engaging. If your content is strong and appealing, it will do wonders. Here are some of the key reasons why this marketing method is rising in popularity and the demand for advertising LED displays are going higher.

1.  Vivid, Bright, and Attention-Grabbing

The key benefit of using LED advertising displays is that they have exceptional attention-grabbing capabilities. These displays are ideal for all sorts of events, including fairs, college events, and festivals, etc. Because of the dynamic, bright display, a passerby will stop to see your message.

Traditional billboards come with only a few conventional light bulbs. In contrast, LED displays will share your message on a vivid and bright LED screen. If you are looking for more advertising flexibility, you can opt for mobile LED screens. Remember that potential customers will always get your message more clearly if the screen is vivid and brighter.

2. Opportunities for Unique Content

Another advantage of using outdoor advertising LED display is that it offers unique content opportunities on the screen. You have the freedom to display different content on the screen at different times. It is a luxury that you don’t get with traditional billboards. You have the liberty to shuffle advertising messages in a day according to your choice. For instance, restaurant operators can display happy-hour deals to peak-hour traffic. At the night, they can play their content with live music.

You can deliver various ads at different times that allow you to share unique content with a different audience. Using rick video content on your LED advertising display will make it a perfect choice for the most effective marketing of your brand. So, you should consider LED advertising displays, if you want to display different ads at different times during the day to grab the attention of diverse customers.

3. You Can Operate Them from Anywhere

The best part of outdoor advertising LED display is that you can operate it remotely from anywhere. All you need is a WiFi connection. With just a couple of clicks of the mouse, you can easily control various digital billboards that seem like a great convenience.

For instance, if you are in Atlanta and you want to target an audience in Miami, you simply have to upload your desired content in the display software. After that, simply run it and the audience in Miami will start viewing it on the display. Therefore, LED advertising display technology allows you to enter new markets in the most convenient and effective way.

4. Complete Control

LED advertising displays offer you complete control when sponsoring an event with digital billboards. A storefront owner, for instance, can get the advantage of walk through people and impulse them with short-term discounts and flash deals.

If you don’t have an outdoor LED advertising display, many potential customers will possibly pass through your store or shop without noticing your products. Therefore, you should grab the attention of potential buyers by displaying your messages on an LED screen outside your store.

5. High Durability & Low Maintenance

Fortunately, advertising LED display technology needs low maintenance, making them an ideal marketing tool in the long run. Moreover, they are also highly resilient to damage. In contrast, traditional billboards feature vinyl and they can get damaged quite easily.

Traditional billboards also have conventional light bulbs that need constant maintenance. After comparing digital and traditional billboards, you will find out why the outdoor advertising LED display technology is rising in popularity. Its durability and low maintenance are one of the key reasons why advertisers prefer it for outdoor advertising purposes.

6. Greater Return on Investment (ROI)

When it comes to static billboards, you will have to consider the additional cost of vinyl advertisement production. Whereas, digital billboards require no production cost because you can create it all on your computer or laptop and instantly upload it in the software program.

Therefore, you only have to pay for the flights. LED advertising displays are an exceptional tool for creating a perfect advertising strategy and provide a greater return on your investment. Remember that greater ROI is what every business goes after regardless of their industry type.

Outdoor LED advertising displays are also advantageous for billboard manufacturers or companies. A billboard company that wants to upgrade its offerings must update its conventional billboards to LED displays. It will put their business in a greater market position. Interestingly, they can sell similar billboards to many buyers because marketers just need to play unique content on these displays. It will increase the revenue of the business while diversifying the client base.

Final Thoughts

Without a second thought, all marketers should start getting benefits from outdoor advertising LED display technology. Using LED advertising display ads correctly will prove beneficial for all types of businesses. Marketers just have to ensure the right balance between value and creativity in their content to grab customers’ attention. LED advertising displays are available in various sizes and qualities.

You should choose the size and quality according to what your business demands. Before you buy an LED advertising display, do proper research in the market about the best advertising displays. Usually, these displays are sturdy enough to resist outside forces. However, you still need to make sure that you are buying a high-quality LED advertising display.

For high-quality outdoor LED advertising displays, you can click here.

1. Overview of dual power backup solution

With the rapid development of the LED display industry, more and more LED displays are used in stage performances, and exhibition occasions, and the requirements for stability of the display is getting higher and higher, especially in some important occasions. When black screens are caused by power failures, major LED Display manufacturers are also thinking about various ways to improve stability. Based on customer needs, we have launched a dual power backup solution. When the main power supply in the cabinet is broken, the backup power supply is still working normally, which greatly improves the stability of on-site use. The following are some classic cases of using dual power backup.

2. Rigard LED Screen Dual power supply backup solution

The system connection structure diagram of dual power backup is as follows: Two power outputs with current-share function are directly connected in parallel to supply power to the cabinet, and each power supply will output a PG signal separately (high level represents normal power supply, low level represents power supply Fault) to the receiving card to detect. When power failure is detected, the fault alarm information can be displayed on the software, and the brightness of the cabinet can be automatically reduced.

2.1 System Diagram

2.2 Solution Composition Description
2.2.1 Power Supply Selection
A-Support Dual Power Supply Parallel redundancy, current sharing function
B-The power supply has a detection signal output for the control system to detect(High level represents the normal operation of the power supply, low level represents the power failure)

2.2.2 Receiving card and detection circuit
The Novastar Armor Series Receiving Card（A5s Plus/A7s Plus/A8s Plus/A10s Plus） can support dual power backup function, the related interface definition and peripheral circuit are as follows:

2.2.3 Software Description
1. Open the Novastar LCD Software

2. Setups
A. Configuration in Monitoring Page, Type Power Supply Quantity

B. In the backup power supply settings, enable power backup and set the value to which the brightness is reduced. And check the application to full screen according to the situation.(Which one of the power supplies fails, the brightness of the screen will be reduced to the set value)

C. After the setting is completed, you can view the voltage values of the two power supplies in the cabinet on the monitoring interface. If the power supply is broken, it can be displayed in the information.

3. Solution equipment Selection
Equipment selection should be decided according to the actual situation of the project.

4. Features and advantages

1. The control system supports the detection of each power status and displays it on the software. When a power failure is detected, it can display alarm information on the software and can automatically send an alarm email to the screen manager.

2. When a power transmission failure is detected, it can be set to automatically reduce the brightness of the screen and reduce the power of the screen to ensure that there is no overload and damage to other power supplies due toonly one power supply in the cabinet.

3. The dual power outputs are directly connected in parallel, and with current sharing output function to ensure the stable output of the dual power supplies.

Rigard LED is manufacturer for Indoor and outdoor LED Display for different application like advertising,events,stages,Church,Football Stadium(all kinds of stadiums).We provide reasonable price with best quality and service for your business.

The rise of modern technologies in the 21st century has increased the demand for the inculcation of these technologies in the national mainstream. Cities across the globe are embracing the concept of smart cities, which promises a distinctive lifestyle to its residents. The construction of smart cities asks for a variety of smart technologies, of which outdoor LED screens are the primary ones. These screens help the residents in various domains, including the purpose of education. Not only this, but these outdoor LED screens are used for advertisement purposes, which is part and parcel of today’s life. In totality, these screens can be used for various purposes, including cultural promotions, as they are mostly viewed by all the pedestrians and travelers.

 

What are the primary purposes of the outdoor smart screens, and how can they be used to increase the efficacy of daily life in urban centers? Let’s see.

 

1. Community Engagement:

 

Outdoor LED screens are the bedrock of digital signage. With the help of real-time data configuration, integration, and processing, outdoor LED screens become a potent medium for communicating and engaging with local communities. The information disseminated can include knowledge about routes, parks, stations, hospitals to facilitate people’s needs. All of this helps people and communities making rational decisions based upon the situation, thereby saving the time, energy, and money of the masses.

2. Public Safety:

 

Our living spaces have become very compact due to the complexities present in today’s world. The risk to people’s lives can include traffic accidents, destruction of private property, natural emergencies, and much more. By having a proper safety regime, i.e., public internet connection, functioning cameras, and an integrated emergency calling system, a lot of calamities can be avoided. Outdoor LED screens, therefore, become crucial because by placing them strategically, you can convey all these safety messages and protocols to the public very quickly and efficiently. This helps in upholding the rule of law and public safety.

3. Mobility:

 

Since almost every city is unique, there is no standardized solution for turning the cities into smart cities. However, we are transitioning towards multi-model integrated mobility. Outdoor LED screens can be of enormous help in raising awareness. Embed with modern internet technology, they provide valuable geographically relevant information of real-time arrival of public transport and distribution of electric vehicle charging stations in almost all the cities according to the specific needs. This will make the concept of mobility a lot easier in the big cities.

 

4. Sustainability:

 

Amid the rising climate change patterns all across the globe, cities around the world are struggling with environmental degradation, crumbling infrastructure, traffic congestion, waste management, and sanitation. While outdoor LED displays cannot solve these issues on their own, they can be helpful, for example, in terms of conveying real-life data about the traffic on a specific road and suggest alternatives, thereby helping people in need. This will improve life quality in the cities. Similarly, these screens can also be used in displaying the data related to sanitation and waste management situations in the cities.

5. Efficiency:

 

At the end of the day, the future lies in digital technology. This reason outplays all the other reasons, as the most efficient machinery is only possible with the help of technology. In the future, those cities will be left behind that would fail to transform themselves according to the needs of the time. Smart Screen LEDs look beautiful on roads, encouraging people to come and visit those cities in big numbers. These LEDs can make the issues of public interest viral in a matter of minutes as they can reach all the people instantly. This helps the city administration in increasing the efficacy of the cities to an unprecedented extent.

 

Considering all the pros of the outdoor LED display board, it is next to impossible to create a smart city without proper outdoor LED screens. The increasing demands of these screens also speak volumes about their efficacy and reliability. RIGARD provides an excellent opportunity to avail of all the benefits of the LED screens. RIGARD LEDs are dust-free and water-proof capable of sustaining extreme weather conditions. This makes them the best fit for the urban centers of the world. The interesting thing is that they provide LEDs in various sizes and custom functionalities, so nearly all the cities can avail of this opportunity. Indeed, RIGARD’s outdoor LED screens will prove beneficial in adding value to any city.

 

Like any other sport, football demands particular skillsets from the teams participating in it for entertaining the fans. There are dedicated venues for hosting these sports to accommodate the fans and players and create a vibe of entertainment and enjoyment. Besides amenities such as cafes, toilets, and seats, a stadium LED display is necessary for every soccer game hosted in a stadium.

 

Sports events can take place at any time of the day, and thus, stadium owners should have sufficient lightings at the venue to enhance visibility. After the sunset, the artificial lighting of the stadium should imitate the natural lighting of the day hours to ensure the smooth continuation of the game. The stadium LED display is the most popular option because it is durable and offers an enhanced audience experience.

Why do you need a stadium LED display? 

If you are the owner of a football stadium, you must be well aware of the bright lighting’s importance when the game is on. However, if you feel what why should you pick the stadium LED display over a traditional metal halide, then check out these benefits:

 

• Longer lifespan

Since your stadium would not be used 365 days a year because soccer is a seasonal sport, you can consider a stadium LED display that will last 25X longer than traditional lightings. This would allow you to save on replacing the lights and the workforce you need to install the lights. In most cases, changing lighting in a stadium can prove quite dangerous if you don’t have all the safety facilities. Although LED bulbs might appear costlier than other traditional bulbs, you would not have to change it often as it has got an average lifespan of about 25,000 hours.

 

• Power saver

Although metal halides are cheaper than advanced lighting technologies like the stadium LED display, they consume tons of electrical power, resulting in thousand-dollar power bills every month. With the Led stadium lightings saving up to 75 % power, you can cut costs and invest the extra amount for other facilities of your stadium. Apart from saving power and reducing your utility bills, you will also reduce your carbon footprints. The lesser the power your stadium will consume, the lesser the carbon emission will be. You can attract the appreciation of all the fans with this environmentally friendly way of running your stadium.

 

• Programmable lighting control

A stadium LED display offers you greater control of operating the lights the way you want to improve the audience’s experience. You can choose the color and intensity of the lighting as well as its glaring direction. With the help of programmable lighting, you can trigger the fans’ excitement or celebrate the winning team. You can even adjust the light’s brightness as the day progresses or reduce its intensity when you feel the need.

• More presentable and professional

If you want the media reporters to broadcast soccer matches from your stadium, then installing the stadium LED display is a must. The clearness and intensity of the LED lights will make the entire event clearer and lifelike. Even in the recording of the broadcast, the ball would stand out more; the faces of the players and fans would be visible only if the venue is equipped with the football LED display. There is no doubt that a football field with a LED screen will attract more audiences to come.

 

• An extra way to do advertising

At halftime during a football game, football LED display can play the biggest role in advertising. The LED display screen surrounds the whole stadium with high resolution and clear brightness so that it will cover all the audience during the intermission if doing advertisement. It’s a profitable choice for both football field owners and advertisers.

If you are looking for a stadium LED display for your football field, you should check out our excellent stadium LED display. RIGARD stadium LED display with soft mask & soft pillow will keep players from being hurt when hitting on the outdoor LED screens. Our LED screen with high quality, brightness, and resolution has been applied to football fields all over the world and received the user’s approval. Among them, RIGARD stadium LED screen has played its role for live broadcast in Turkey’s football field and brought objective benefits to the football field owners.

To learn more about Rigard LED screen, go and visit our website